I AM EDNA will take 1 trend and divide it in to 3 sections. The first shows pictures to inspire, to create a feeling and paint a picture of a current trend. A kind of mood board commonly used by designers before creating their final products, for them to find inspiration for materials and colour combinations. A creative process that we all can tap into and find use of when strolling the shops for our next favourite outfit. The second is to show different designers and their collections, where the trend is evident. Finally, the third section is to display how people, like you and me, have taken the trend and incorparated it in their everyday outfit.
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